02.03.13 Brunch. Simple Cafe (Lower East Side. Milwaukee, WI)

Last week, we were walking home from Landmark Lanes after a riveting bout of bowling and saw the Simple Cafe.  This was the first I heard about the new restaurants that opened up in the old Crank Daddy's location Farwell Avenue.  One of them was Simple Cafe, a brunch joint.  So, Christina and I decided to try it out for Sunday brunch.  Christina thought this was a great location for a brunch place to pop up because this block of the lower east side was lacking solid restaurant to pull people in. 

From the back of the restaurant.

It was a Saturday, around 1:00pm.  Upon looking into the store front, it looked empty but when you walk in, you realize that it's such a long space that you almost can't seen the whole place at a quick glance.  The building is long and the space has larger rectangle tables at the front and smaller square tables seated along both sides of the restaurant in the back.  When you first walk in, there is a counter with registers and happy people greeting you and waiting to seat you.  In the back, there is a coffee bar and benches along each wall that seat small square tables.  The restaurant is full of fun bright colors.  When you look around you notice small details that they have put into the space that include different light fixtures that include recycled pots and pans painted white hanging from the ceiling as light fixtures and all different types of bulbs above the tables.  The tables are a wood butcher block'ish style with brightly colored chairs... red along the walls and orange straight down the middle to pull your eye along the length of the restaurant.  The decor is very similar to their first location in Lake Geneva, per their website.  There is a good mix of the people that the restaurant have pulled in, middle aged couples, younger pairs of friends and smaller groups of people.

Coffee bar and the pot and pan lights.

There was immediate seating and when we first arrived the restaurant was about a third full but before we left, it was filling up nicely and bustling.  They sat us at a table in the back.  It was only a few minutes before a server took our beverage order and with coffee cups pre-set at the tables, how could you say no? I took the bait and had coffee especially since they support local and brew Alterra coffee... yum.   Christina, of course, was happy to find out they serve Coke.  It was out of the can, but a safe bet, especially when, per Christina, out of the gun Coke, is sub par.   First glance at the menu is overwhelming.  Not a good menu for the indecisive ones out there.  They may have a mini panic attack (not really).  The menu includes breakfast dishes, lunch dishes, soups, salads and a kid menu.  You definitely want to look at it all because it's not your usual breakfast menu.  Of course they have the simple egg dishes... the two egg, meat and bread... but then they have omelets, frittatas and hashes but with unique options and farm to table flare.  What's also unique to most brunch places is that they have Korean inspired dishes.  They have a Korean breakfast bowl that looks strikingly similar to bibimbap.  I noticed this immediately and got a little excited since I love me some bibimbap and made a mental note of it in case I didn't get it this round.  This would be a good moment to take an aside and fill you in on the 411 of the restaurant itself.

The original restaurant is located in Lake Geneva and per a blog on onmilwaukee.com, the restaurant owners were searching far and wide, from coast to coast to find the best location.  Lucky for us, they decided on Milwaukee.  The restaurant boasts its commitment to supporting local by being farm to table and having a commitment to sustainability through recycling and composting.  Christina had done some background reading on the establishment and informed me that, they are still currently using Lake Geneva for their source of food until they develop relationships with local Milwaukee area farmers.  Also, you will notice the Korean flare to the menu as she read that one of the owners brings their cultural cuisine to the menu. 

Now back to the important stuff, the food.  It was terribly difficult to decide on what to eat and our server was very patient with us and she actually complimented us on being very polite diners which was sweet of her to say. But, we finally decided and here's what we thought.  

Christina's pick
Details: The Simple Club.  House roasted pesto marinated turkey breast, fruitwood smoke bacon, lettuce, tomato, overnight oven roasted tomato mayo served on a toasted whole wheat bread with a side of Simple potatoes.  $9.25  She asked for the bacon on the side because doesn't really like bacon on a cold sandwich... to each their own, right?  I myself would want double the bacon on each side of the sandwich... it makes everything better. 

Blurry pic of the Simple club with side of Simple potatoes.

What she thought:  The sandwich was stacked 4 layers high which is always an impressive presentation.   Everything tasted very fresh.  She thought the pesto was a nice addition to the sandwich.   This was a nice accent because sometimes she feels that if it says it's marinated, you don't always taste it.  But, with this sandwich, she didn't.  She really enjoyed the bread that it was served on.  It was toasted but still soft.  It was a more dense bread versus an airy Wonder bread'ish slice (you know what I mean).  Lettuce was fresh and crisp which added nicely to the texture of the sandwich.   Between bites, she said that "this is definitely something she can't make at home."  She often rates things on if it is reproduce-able at home or not.  I think it could be, but as I always say, everything tastes better when someone else makes it for you, even a simple PB&J.  The hearty side of potatoes were simple, no pun intended, yet good.  They were a lightly seasoned roasted potato with the perfect crisp on the outside and a green onion confetti on top. 

My pick
Details:  Turkey, Bacon, Brussels Sprouts Hash.  House roasted turkey, shredded brussels sprouts, bacon, gruyere cheese, caramelized onion, potato and two eggs any style (I chose over easy).    $9.95 I chose to substitute a short stack of their buttermilk pancakes instead of bread. $2.50

Turkey, Bacon, Brussels Sprouts Hash with a short stack.

What I thought:   Love at first glance.  The presentation is great.  Love the large white plates (mind you... everything matches from the plates to the salt and pepper shaker).  Quite a large serving.  The eggs were prepared just right.  Any time there is a hash, I prefer a runny egg to use the yolk as something to give the hash a sauce.  Nobody wants a dry hash and when I mean nobody, I mean me.  But, with this hash, it was moist enough without the yolk running over it.  I've had a new found love for brussels sprouts lately so I loved this.   You'd think that the usual slightly bitter flavor of them might be overwhelming in this dish especially with the light flavor of turkey but it wasn't.  This was most likely due to them being shredded (for the most part, as there were some larger bites so if you're a anti-brussels don't get this), the creaminess of the gruyere and the sweetness of the caramelized onions.  This hash was nicely distributed and evenly balanced each ingredient so you got a little in each bite.  Of course, I may be biased, but the bacon made it just lovely.  It added that salt kick that most egg dishes need.  I'm typically a salter and a hot saucer, I know, I know, it's rude to do so... but, this one didn't need either of the two since it had good flavor.  This dish made me think of a Thanksgiving turkey dinner in one dish.  Would be a great idea for turkey day leftovers.  Definitely beware of how well the cheese is melted... not a first date dish as you do need to watch out for the long cheese strands that can be hanging from your mouth.  Don't pretend like you don't know what I mean.  The pancakes were cooked well... fluffy yet not overcooked and dry.  It had a nice moisture to it and didn't need a lot of syrup.

Other things to consider:
- Free, off-street parking available which is always nice for east side locations.  But, some of this may be removed as they do plan on expanding to outdoor seating
- Kid friendly as they do provide a kid menu
- Gluten free and vegetarian friendly
- Thorough with quality checks, refills on coffee and water
- No alcohol... so if you're in the bloody mary or mimosa mood, either pick somewhere else, plan to go to two places (one for food and one for brunch spirits) or make you're own at home.
- Changing seasonal menu since it is farm to table
- Christina commented that the bathroom was awesome and recommends checking it out
- They offer to give you a cup of coffee in a to-go mug on your way out

This was a great first experience.  I will definitely add it to my "bring people from out of town for brunch," list.  It's fresh, supports local and has a unique flare to the traditional brunch menu.  The size and appeal of the menu pulls me into wanting to go back again and again.   Plus, the nice server said we were the most polite she had all day and who doesn't like a compliment?   I know I do.  Check it out and feed your belly with some tasty, fresh, local food.  Cheers!

Simple Cafe

2124 N Farwell Ave
Milwaukee, WI 53202

  (414) 271-2124

simplecafelakegeneva.com  (on their flier they have simplecafemilwaukee.com but it's not up and running yet as of 2/9/13)

OPEN

Monday - Friday 6am - 3pm

Saturday 7am - 3pm

Sunday 8am - 3pm

11.07.12 Dinner. Oscar's Pub & Grill (Clark Square/South Side. Milwaukee, WI)

Restaurant front to back

It's been a very busy time lately and Jamie and I haven't hung out in a while.  So, why not hang out?  Right?  Of course, we decided to go out to eat and catch up.  After emails back and forth trying to pick a restaurant, we decided on burgers and fries at Oscar's Pub & Grill.  We decided to head over there earlier since we had a light lunch and with us (not sure about Jamie but definitely know it's true about me) hunger does not wait and if it does, crabbiness comes out.   Anywho, we decided to head over around and get there around 6pm.  Christina met us there.   

As you enter the pub, first thing that will probably catch your eye is the bar that takes up the majority of the right side of the front room.  Across the bar are a few high top tables in the front left and then a longer high top in the front rear.  There is also a back room that isn't as hoping and busy as the front room with the bar.  The rear is filled with low top tables and another long high top in the left rear.  When we arrived, there were a few tables that were occupied and a handful of people at the bar.  During the time we were there, the crowd was very diverse which included people coming after work for a drink, a younger family, middle aged couples and college folk.  We walked toward the bar where most of the employees were and they instructed us to seat ourselves.  We decided on a front room high top.  The decor was a typical Milwaukee type bar with Milwaukee sports

The bar

gear and neon beer signs that adorn the walls.  The decor is darker with red and black walls and a tin/copper tiled ceiling.  As we looked at the menu, I noticed myself jamming to some Bob Marley... I mean who doesn't get into a slight trance when listening to Bob? 
The music was decent.  Was a mish mosh of top 40s from different decades.  Caters to all ages.  The music wasn't too loud that you couldn't keep conversation, which is nice.   The bar has a simple wood back bar that included a Green Bay Packers sombrero and an old school turn dial telephone. 

The server came to get our drink order within a reasonable time.  Christina and Jamie ordered diet coke and I ordered a tallboy bud light.   Why bud?  Why not?  It, along with Budweiser, was the special of the evening for $2 each.  Can't pass up a tallboy deal!... or maybe you can.  If you don't like the cheaper tallboy specials, they offer microbrews too.  They do have a full bar and a pretty decent selection of drafts and bottles/cans.  Christina and Jamie thought that their diet coke was one of the best bar diet cokes they have encountered.  That's a pretty big deal as Christina is somewhat a diet Coke connoisseur.  Typically, at a bar that serves coke through a gun, it's watery...per Christina.  But here, just right.  Jamie second the notion.  

Jamie had reviewed the menu prior to coming tonight, as both of us usually do.  But, I only had enough time to look at pictures.  I thought they looked similar to another local burger joint's burgers.  But, once I read a little review found on OnMilwaukee.com, it made much more sense.  I won't go into the details but this little review on the place provided a tid bit of history.  Also, on the website for the restaurant, finding that the owners are from Mexico and Austria helps to provide some reason for some of the flavors of the burger options.  On that note, let's get on to to good stuff.... The food!

The food menu is simple, yet inclusive.  The have apps, burgers and other delicious options.  Pricing is pretty good as the sandwiches do include home fries or Oscar's fries (sweet potato fries) for a dollar up charge.  Also, the burgers are all 8oz patties which is a hearty serving.  One item that I noted on the menu that isn't on the online menu is a vegetarian burger but can't completely remember the details of the burger.  And, they have a Friday fish fry... classic Milwaukee.  A theme that I noticed is that this menu is not super lactose intolerant friendly.  Cheese on almost everything and anything.  But, I'm sure you can request to not have it as well.  But, let's get real... This is Wisconsin.  I think we'd sometimes wonder where the heck the fried cheese curds are on the bar/pub menu.  Mmmmm cheese curds. 

Here is what we ordered!  Jamie and I pulled a half and half split and Christina got her own. 

Christina's Pick (when we asked what she was getting, she started off with "I know that it's weird to order a salad in a bar but....")
Details: Caesar Salad, hold the croutons (peanut gallery aka Jamie thought "no croutons...not a real Caesar")  and add the Chicken Littles.   Fresh romaine lettuce, tomatoes, cucumbers, carrots and scallions topped with pieces of fried chicken tenders. $4 plus $1.50 up charge

Caesar Salad with Chicken Littles

Her thoughts: Mid first bite, Christina flashed a big thumbs up.  In regard to the Caesar salad, Christina is again the connoisseur.  If you know this girl, when she likes something, she likes something.  And, when I say connoisseur... I mean she eats it often.  When asked to elaborate upon what she liked about it, she noted that the dressing was very good and similar to what she had growing up.  It had good accents of garlic in the dressing accented by the grated Parmesan cheese dusted over the salad.  As I closely dissected the salad with my eyes, which I do often and people that I hang out with are probably used to by now, I asked if the chicken tenders were good and if they tasted like they were previously frozen.  She said no, and thought they were really good.  Also noted during my visual inspection, I saw a lot of larger pieces of red onion which would throw me off due to the size.  Plus, the menu said scallions which, while writing this, made me second guess my food knowledge but was confirmed by wikipedia that it is a green onion.  But, none the less, Christina was very happy by her choice of food despite initially feeling apprehensive about getting a salad at a bar.  She rated it a 10/10 on her own rating scale.

Mine and Jamie's Picks
Details:  The Big O.  8 oz. Premium Black Angus Burger, Chipotle Jack, Smoked Gouda, Hickory Bacon, Chorizo, Fried Onions, Jalapeños, Side of House Guacamole.  Prepared medium.  Side of home fries.  $7.25
The Big Hongo. 8 oz. Premium Black Angus Burger, Swiss Cheese, Sautéed Mushrooms. Prepared medium.  Side of Oscar's fries.  $6.50

The Big Hongo with a side of Oscar's Fries

Our thoughts: When they first came out to the table, I thought two things: 1. Thank God I didn't push for an appetizer because these burgers were ginormous 2. I should have worn my "I'm going to eat a lot of food" pants.  Jamie's initial thought the burgers had a great bun to meat ratio which we find very important in a good burger.  You don't ever want more of one or the other.  Your last bite should always have sufficient amounts of both meat and bread.   Every time you bit into either of the burgers, you can taste how juicy the burgers were.  The Big Hongo was the first one that I took a bite out of as it's a common burger that most burger joints offer so wanted to start with a clear palate as it could be a good comparison burger.  It had good flavor to it the mushrooms weren't overcooked but instead al dente which provided some nice texture.  The meat of both burgers weren't overly seasoned which was a great template for the flavorful options on the burger list.  The Big O burger was bursting with flavor.  You would think that with the both the bacon and the chorizo, it might be somewhat salty but it definitely wasn't.  My first bite was without the guacamole which was good and you can taste the creamy flavor of the melted gouda.  But, when you add the guacamole, it adds another layer of creaminess and cuts down on some of hot spice to the burger.  In regard to spice,

The Big O with a side of home fries.

due to the jalapenos and possibly the chorizo, there definitely is a kick.  So, spice wusses beware...this burger definitely has a spice alert.  The burger almost reminds me of having classic Mexican cuisine topped on a burger.  It had so many layers of flavor... creamy, savory, and spicy.  A nice compliment to this spicy burger was eating it with the sweet potato fries.  They are dusted with some cinnamon which adds a nice counter to the sweetness.  The aioli provided some savory flavor to
the sweet potatoes but, if paired with the Big O, probably not necessary.  The home fries were fair.  Salted just right but tasted as if they sat a little longer than we'd probably want them to... a little flat.  The home fries were even dusted with grated Parmesan... cheese love for all.  The sweet potato fries definitely trumped the home fries.  

Other things to consider: 
-Jamie noted that "It's a keeper" and possibly one of her top Milwaukee place for burgers
-Vegetarian options available and Friday fish fry option
-Both street and parking lot adjacent to the restaurant as options... plus for those that hate parallel parking 
-Appears to be family friendly as there was a family with younger children that were sitting down to dinner
-There is an option for take out and lunch delivery (M-F 11-2pm)
-Business started to pick up around 7pm with most of the tables occupied
-Come hungry because the burgers are HUGE 
-Offers some bar games options (darts, video games, etc)

To wrap it all up, this was a pretty awesome first trip to a fairly new (2011) burger joint to Milwaukee.  It definitely reflects the owners background and experience.  And if the food speaks for their experiences, it must have been an awesome one.  The food is great and we'd definitely go back again to try the other options if not eat the same thing all over again... but with some "eat a whole lotta food" type of clothes.  Check it out.  Eat, drink and be merry.  

Oscar's Pub & Grill

1712 W. Pierce Street
Milwaukee, WI 53204 

 (414) 810-1820  Fax: (414) 810-1824

www.oscarsonpierce.com

OPEN

Monday-Wednesday 11am -12am (kitchen 11am - 11pm)

Thursday- Saturday 11am - bar close (kitchen 11am - 11pm)

Sunday 11-10pm (kitchen all day)